About Us

Introducing...

Our Team

Obsessively focused on sales execution skills since 2006

Steve

Steve

Founder of critical elements

Leads and inspires by example

Steve started CE in 2005 after a very successful career as a salesperson and sales leader. When asked why he gave it up and founded critical elements he says, “I believed very strongly in investing in our sales people but I got so frustrated spending £/$’000,000’s on sales training and being ‎completely underwhelmed, I wanted to find a better way to do it”! Obsessively focused on delivering results for our customers he values Authenticity and Simplicity. When not working you’ll find him renovating a 300 year old barn / family home, watching his favourite football team and coaching his youngest Son’s football (soccer) team

Don

Don

Performance Coach

Don’s training style is high energy.
His combination of outstanding facilitation skills and practical application makes him a very in demand member of the team.

Don resigned as a Sales Director for a FTSE 250 company in 2000, to pursue his zest for people development. He hails from the coastal metropolis of Brighton, plays the clarinet and hunts sea bass in his spare time… often simultaneously… some guy!

Jeremy

Jeremy

Performance Coach

Jeremy has what can only be explained as an eclectic history. From the film industry, to running a Harley Davidson dealership, to the last 20 years in hi-tech sales. In varying sales and leadership roles – sales, partners, go-to-market, acquisitions and sales productivity and enablement.

His creative streak, ridiculous interest in behavioural economics and communications, make his workshops and coaching sessions particularly effective.

Outside of work, he’s rarely happier than when he’s tearing around a race track on a motorcycle, usually coaching someone at the same time. He’s never seen without a camera!

Tony

Tony

Sales Operations Exemplar

Tony has spent the last 30 years in the enterprise software industry with SAS, IntraLinks and Microsoft. A successful period as a sales professional led to leadership roles and more recently building a reputation as a sales process exemplar.

A strategic thinker and operational practitioner with excellent interpersonal skills, (not to mention an enviable vinyl record collection), Tony is a natural starter finisher who has successfully led change projects that would defeat ordinary mortals.  These include helping sales teams successfully transition from technical to business value led sales, sales performance improvement and operational optimisation.

His expertise of sales operations management, sales management, direct sales and business development together with a penchant for viewing engagements from the customer as well as vendor perspectives enables him to deliver practical solutions to help clients improve sales execution and performance.

In his spare time Tony is a keen cyclist, competitive bridge player, passionate Everton FC supporter and a compulsive vinyl record collector.

He and his wife, Barbara, also enjoy traveling, theatre, live music, good food & fine wine.

Sarah

Sarah

Guru of organisation and logistics

Sarah’s many years of project leading experience in Insurance, combined with her attention to detail and zeal for ensuring successful, smooth and superlative execution has earned her her place on the Critical Elements team.

Get In Touch Today

critical elements’ programs are always on our client’s agenda.
We do what we say we’ll do. We keep things simple, and we do them well.
Contact us to see how critical elements can help your sales teams thrive.

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